Honda Canada awards the Accord Training Program to Integrated!
TORONTO, August 13, 2007 – Honda Canada Inc. have selected Integrated Automotive Group Inc. to execute the 2008 Accord Ride and Drive. The dealership staff training event will be the 4th large scale turnkey Ride and Drive that Integrated has been awarded by Honda since the two companies formed their mutually beneficial business relationship in 2000. Approximately 2,500 Honda dealership staff will attend the Accord Ride and Drive that will take place in 14 cities across Canada, beginning September 11th and finishing on October 5th. Integrated will draw upon their experience of successfully producing Honda Canada's CR-V Ride and Drive in the fall of 2006 which spanned the same 14 cities. Integrated Project Manager Brad Hawkins commented "There are challenges associated with coordinating such a complex project in a relatively short timeline. However, we as a company follow documented internal processes and have developed excellent relationships with venues and suppliers across the country. This will allow us to exceed client expectation levels for the Accord Ride and Drive". Attendees will participate in an exciting event structure that has been designed to maximize the information retention and knowledge of competitive vehicles. “Integrated is pleased to continue the strong relationship with Honda Canada. Their commitment to quality is well known, and we at Integrated are proud to have been selected again by this highly discerning client" commented Shane Bennett, Integrated’s Manager Director.
Integrated Automotive Group Inc have established themselves as Canada's premier Ride and Drive company having also won contracts to execute large scale events from both Jaguar Land Rover Canada and Volvo Canada in 2007. In addition to Ride and Drives, Integrated provides vehicular event management and marketing support to clients such as BMW, Ford, Honda,Hyundai, Infiniti, Kia, Land Rover, Lexus, Mitsubishi, Nissan, Subaru,Toyota, and agencies such as Young & Rubicam. Its list of client services includes Event Management, Auto Show Support, Automotive Detailing, Vehicle Acquisition, Vehicle Modification and Market Research. For further information please contact Shane Bennett (905) 275-8686 x: 223.
