Jaguar Land Rover Canada Awards National Ride and Drive Program to Integrated
TORONTO, March 11, 2007 – Integrated Automotive Group Inc. is pleased to announce it has been awarded a contract to manage JLR’s national Ride and Drive Program. The three-city consumer program is being executed on a turnkey basis by Integrated and will support JLR in their objective to measurably boost conquest sales of their Jaguar XK and Land Rover Range Rover and Range Rover Sport models. Attendees will be invited to participate in an exciting combination of event experiences which include driving the vehicles in a variety of dynamic driving conditions such as a street drive scenario, closed course, and off road environments. The event will also feature opulent lifestyle components, as befitting of the Jaguar and Land Rover target customer, that include gourmet-cooking demonstrations, food and beverage sampling, and showcases from an Italian fashion house and luxury cosmetics line. “Integrated is pleased to have the opportunity to build a strong and mutually beneficial partnership with Jaguar Land Rover Canada, and I look forward to celebrating the success of this project with our valued clients” commented Shane Bennett, Integrated’s Managing Director. “You all did great job in Vancouver. Jeff and I were both very pleased with the team on the ground and the end result” commented Steven Majewski, Jaguar Brand Manager. Integrated Automotive Group provides vehicular event management and marketing support to clients such as BMW, Ford, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Mitsubishi, Nissan Subaru, Toyota, Volvo and agencies such as Young & Rubicam. Its list of client services includes Event Management, Auto Show Support, Automotive Detailing, Vehicle Acquisition, Ride & Drives, Vehicle Modification and Market Research.
For further information please contact Shane Bennett (905) 275-8686 x: 223.
