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Research

Yes. We knew that.

We like to work with facts in everything we design and execute. We help you gather and interpret critical marketplace insights to inform strategy.


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We Ask The Right Questions

  • Did you know that 11.4% of consumers didn’t take their vehicle for a test-drive last year?

  • What motivates consumers to buy a big SUV even with soaring gas prices?

  • Does the ‘new car smell’ impact the decision to buy for first-time buyers?

When you have a deep understanding of your customers and what they value, you can inform the decisions that help you reach and connect with them.

At IAE, we specialize in automotive research with an automotive perspective conducted by automotive experts. We make sure we ask the right questions and convert data into actionable insights so that you can focus on the implications.