Let's Talk: 905.275.8686

Drive Experiences

One drive is worth a thousand words.

Logic makes people think, but emotion makes them act.  We guarantee an emotional brand connection through high-impact drive experiences that put your prospects and customers behind the wheel.




Product Experience

At IAE, we can shift how consumers perceive your brand in as little as an hour by creating drive experiences that put your prospects and customers behind the wheel. Think of it as a ‘before and after’ experience.  In every case, our impact is dramatic.

When you change perception and create an emotional connection to the brand, you can measurably drive an increase in purchase consideration and ultimately achieve higher sales results.

Product Knowledge

You can’t sell what you don’t know.  Our extensive product knowledge drive experiences put retail staff behind the wheel of the vehicle so they can experience the brand story first hand.  Competitive product evaluations and in-depth experiential product training convert to real-world credibility on the showroom floor.


  • Product Training

  • Media Events

  • Fleet Events

  • Track Days

  • Driver Training