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Jul

13th

How does brand experience affect customer loyalty?

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A recent analysis found there is a difference between repeat business and customer loyalty. The difference lies in customers who buy the same model of vehicle again, versus those who will buy a different model from the same brand.

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Posted by Comments Off on How does brand experience affect customer loyalty? Drive Experience, Event Experience, Product Launches
Jun

28th

Event marketers seek vocabulary change

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If you are an event marketer, this year is all about changing your vocabulary. Attendees are now participants, events are experiences, and your biggest content producers should be your potential customers. Discover the trends that are shaking up the event marketing world.

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Posted by Comments Off on Event marketers seek vocabulary change Event Experience
Jun

21st

Events the perfect reward for brand loyalty

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Article Highlights – Loyalty programs offer intrinsic consumer rewards but leave little room for profit. – Only 10 per cent of businesses cited loyalty programs as the primary driver of their repeat business. – 57 per cent of businesses said that established relationships with their customer base was the primary driver of repeat business. –...

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Posted by Comments Off on Events the perfect reward for brand loyalty Drive Experience, Event Experience, Product Launches
Jun

14th

74% of people have a positive opinion of your brand after doing this…

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Events are one of the most effective tactics marketers have. With 79% of marketers generating sales through event marketing, it’s no wonder it’s such big business. How do they do it?

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Posted by Comments Off on 74% of people have a positive opinion of your brand after doing this… Event Experience
Jun

7th

Is your event strategy so last year?

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The 5 most important marketing statistics for event marketers to keep in mind for the remainder of 2016.

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Posted by Comments Off on Is your event strategy so last year? Event Experience
Apr

29th

Do you keep momentum going post-event?

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The holy trinity of strong event planning includes pre-event, at-event and post-event strategy. But did you know that planning before and during the event should only compose 50% of your time? The other 50% of your efforts should be focused on post-event strategy.

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Posted by Comments Off on Do you keep momentum going post-event? Event Experience
Apr

21st

8 hot hires for the auto manufacturer – You’ll never guess who they’re looking for

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Auto makers becoming tech companies as the industry seeks new types of talent. With 29% of workers under the age of 35 will the car manufacturers be able to attract the right talent to stay technologically competitive?

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Posted by Comments Off on 8 hot hires for the auto manufacturer – You’ll never guess who they’re looking for Auto News
Mar

30th

Tips for Brands to Make the Most of the Auto Show Experience

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4 impactful approaches to amplify your brand's auto show performance.

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Posted by Comments Off on Tips for Brands to Make the Most of the Auto Show Experience Event Experience
Mar

22nd

Hack attacks – FBI warns of vehicle hacks

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Connected-car brands overcome security and privacy concerns in wake of FBI warning.

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Oct

9th

IAE’s Weekly Top 3 – Oct 5 to 9

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Here are this week’s Top 3:   1. Toyota promises driverless cars on roads by 2020 Autonomous driving is quite the buzz these days, isn’t it? Toyota is just the latest manufacturer to test a driverless vehicle on a public road. The technology required to make these cars a reality have come a long way,...

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Posted by Comments Off on IAE’s Weekly Top 3 – Oct 5 to 9 IAE Top 3, Research