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Archive For: June, 2016

Jun

28th

Event marketers seek vocabulary change

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If you are an event marketer, this year is all about changing your vocabulary. Attendees are now participants, events are experiences, and your biggest content producers should be your potential customers. Discover the trends that are shaking up the event marketing world.

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Posted by Comments Off on Event marketers seek vocabulary change Event Experience
Jun

21st

Events the perfect reward for brand loyalty

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Article Highlights – Loyalty programs offer intrinsic consumer rewards but leave little room for profit. – Only 10 per cent of businesses cited loyalty programs as the primary driver of their repeat business. – 57 per cent of businesses said that established relationships with their customer base was the primary driver of repeat business. –...

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Posted by Comments Off on Events the perfect reward for brand loyalty Drive Experience, Event Experience, Product Launches
Jun

14th

74% of people have a positive opinion of your brand after doing this…

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Events are one of the most effective tactics marketers have. With 79% of marketers generating sales through event marketing, it’s no wonder it’s such big business. How do they do it?

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Posted by Comments Off on 74% of people have a positive opinion of your brand after doing this… Event Experience
Jun

7th

Is your event strategy so last year?

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The 5 most important marketing statistics for event marketers to keep in mind for the remainder of 2016.

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Posted by Comments Off on Is your event strategy so last year? Event Experience