Wayne Gretzky Signature Series Freestyle & F-150

Challenge

Create a dealer installed option package for the Ford Freestyle and F-150 with a Wayne Gretzky theme.

Integrated Solution

Integrated created a package for each vehicle including such items as: embroidered floormats, custom shift knobs, Gretzky nomanclature, series numbers and merchandise (hockey bag, DVD, toque, signed letter of authenticity in a custom frame). All program management and fullfillment was completed by Integrated’s in house project teams. Ford and their dealer network were very pleased with the packages. They have extended the program into 2007 based on this success.

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